Google seems to face stiff competition from Yahoo!, AOL and MSN. Especially with all the news about the new search engine from MSN and about Longhorn (the new OS from Microsoft) being tightly integrated with search capabilities, Google needs to be thinking of a good market positioning strategy. Turning into a full fledged marketing portal like MSN or Yahoo! would not be a good idea as it would greatly dilute the brand image that Google has built over 6 years of its existence.
I wonder if Google has thought about powering the travel sites and maps. I am still not sure about the technological implications, but so far, Google has done a very good job in relevance, speed and comprehensiveness. It shouldn't be a problem to extend it. Sometimes, I wonder if the company is getting too big to be nimble. It might be possible to work as induvidual business units, but there might be interdependencies. I like the creativity at Google, their different dimensions of search implementation. Would it be possible for Google to strike a deal with Yahoo! and power its search? Management gurus might drop me like a hot potato for this suggestion, but it sure looks like a good idea. Again, depends on how much Yahoo! makes from its search. Provide feedback on relevance and incorporate that in ranking a page. Again, ranking from experts, suggestions from them on a particular topic, especially in Google Answers might help.
Wonder what their next move might be?
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